Sonoma State University, in the heart of the North Bay's Wine Country, is offering what officials are calling the nation's first Wine MBA program.
The school said Wednesday that the MBA program is meant to fill a growing need for winery executives and managers who understand both management techniques and the wine business' unique needs. The program is "100 percent industry funded," James Robinson, dean of Sonoma State's school of business and economics, said in a statement. The university's nine-year-old wine business program, the result of a public-private partnership between Sonoma State and the wine industry, now offers both a B.S. in business administration with a concentration in wine business strategies and the new MBA degree, with a concentration in wine business.